Despite modern marketing often pretending to be a cold, ruthless business of testing everything down to the last iota, relying solely on hard data to make decisions, there’s no denying that emotions – those bothersome, quintessentially human, unquantifiable bastards – play a critical role in just about everything we do. […]
The business world can be a seriously daunting one at the best of times, and there’s nothing more intimidating than when you’re trying to differentiate yourself from a well-established goliath of a competitor. However, help is at hand in the form of some good ol’ brain quirks.
Find your center, focus your mind and do whatever else you need to do to prepare yourself for the following task: First I’d like you to picture a bachelor.