Emotion Marketing 101 – Harnessing Plutchik’s Wheel of Emotions

Despite modern marketing often pretending to be a cold, ruthless business of testing everything down to the last iota, relying solely on hard data to make decisions, there’s no denying that emotions – those bothersome, quintessentially human, unquantifiable bastards – play a critical role in just about everything we do. […]

wet shave club case study

Branding a Subscription Box Startup – Wet Shave Club [Case Study]

Introduction I don’t care about the introduction, tell me about Wet Shave Club! The age of the internet has seen the rise of countless new industries and business models and the fall of many more. It’s had a seismic impact on the way we interact with businesses and consume what […]


The Underdog Effect – and How to Make it Work in your Favour

The business world can be a seriously daunting one at the best of times, and there’s nothing more intimidating than when you’re trying to differentiate yourself from a well-established goliath of a competitor. However, help is at hand in the form of some good ol’ brain quirks.


5 Tips To Make you an Expert at Self-Proofreading

Proofreading is a topic that, in the over-saturated world of marketing blogs, is relatively sparsely covered. This is chiefly because if you write something telling people how to spot mistakes in their writing or grammar and happen to make a mistake in your writing or grammar then you will look […]