Despite modern marketing often pretending to be a cold, ruthless business of testing everything down to the last iota, relying solely on hard data to make decisions, there’s no denying that emotions – those bothersome, quintessentially human, unquantifiable bastards – play a critical role in just about everything we do. […]
One thing I mention frequently when writing about cutting through the digital noise to make your brand stand out is the changes the internet has wrought. It’s hard not to look at some small businesses that have attempted to navigate the labyrinthine world of website design post 1998, Google’s business […]
Introduction I don’t care about the introduction, tell me about Wet Shave Club! The age of the internet has seen the rise of countless new industries and business models and the fall of many more. It’s had a seismic impact on the way we interact with businesses and consume what […]
The business world can be a seriously daunting one at the best of times, and there’s nothing more intimidating than when you’re trying to differentiate yourself from a well-established goliath of a competitor. However, help is at hand in the form of some good ol’ brain quirks.
Proofreading is a topic that, in the over-saturated world of marketing blogs, is relatively sparsely covered. This is chiefly because if you write something telling people how to spot mistakes in their writing or grammar and happen to make a mistake in your writing or grammar then you will look […]
Find your center, focus your mind and do whatever else you need to do to prepare yourself for the following task: First I’d like you to picture a bachelor.